I’m a seasoned E-Commerce & Digital Director that loves to create and grow lifestyle brands.

Most recently I developed and launched innovative d2c health and wellness brand HUX (huxhealth.com), and beverage brand Fountain Hard Seltzer (hellofountain.co.uk).

Focusing on direct-to-consumer & FMCG brand growth for premium/ luxury lifestyle brands in the U.K. and Internationally, my experience includes working with brands and retailers such as net-a-porter, Matches Fashion, Josh Wood Hair Colour, John Varvatos, LVMH, WPP and many others, including innovative start-up retailers.

With 15+ years experience working with established premium retail and luxury brands and retailers globally, I plan, execute and deliver their online business strategies (and teams and agencies), both domestically and internationally. I have launched many luxury retailers into the international online ecommerce market with great commercial successes.

I have experience with online technologies (that drive retail growth), online technology leadership, digital marketing channel planning, financial forecasting and planning for both start-ups and established businesses.