SEO – Search engine optimisation, the process of setting out your website and building links in a Google-friendly way, to ensure your website is given the best possible ranking within relevant SERPs.
SERP – Search engine results page, the page that is generated by searching for a given phrase on Google. SEO is all about moving up the SERPs, so your website is clickable from position number 1 of page 1, or as close to that as possible.
Social Signals – Social signals are a ranking factor in Google, drawn from social networks like Twitter, Facebook and Google Plus. Similar to links, they allow Google to determine which websites people are more likely to be interested in looking at, as one element of the wider ranking equation.
Social Media – Facebook, Twitter, Google Plus, Instagram, Pinterest and others, social media is a collecting of platforms where businesses can tap into targeted audiences through advertising, or through a comprehensive social media strategy.
Split Testing – Testing two separate elements of your ecommerce mix to establish which performs better, side-by-side testing to optimise your.
Shopping Cart Price Rules – Price changes based on the items in a user’s cart. These rules don’t activate until all conditions have been met. For example, “if purchasing from category X and category Y, offer Z discount”.
Shopping Cart Abandonment – The term applied to a customer after they browse a site, add products into their shopping cart, and at checkout leave the merchant’s site without completing their purchase.
SAP Hybris – With SAP Hybris Commerce Cloud and on-premise options you’ll meet those expectations and deliver great experiences that gain their loyalty.
Salesforce Commerce Cloud – previously known as Demandware. Enabled by a trusted multi-tenant cloud, our commerce solutions give you the power to create unified, intelligence-driven experiences that convert the connected customer at every touchpoint—both online and in the store.
Shopify – A SaaS based eCommerce platform that makes commerce better for everyone. Merchants both large and small utilize Shopify to manage every aspect of their business from products to orders, selling online, in retail stores and on the go. From custom templates to fresh designs, Shopify can easily turn your vision into reality and helps eCommerce businesses launch in no time.
Supply Chain: A network or system of businesses involved in moving a product from its manufacturing point to the customer. In online retailing, the supply chain usually represents the distributor and manufacturer of a product.
Sole Proprietorship: A business structure wherein a single individual both owns and runs the company. For the most part, there is not legal distinction between the owner and the business.
Sponsored Merchant – A merchant who signs a contract with a payment service provider in order to obtain payment services.
Shopware – Shopware is a leading open source eCommerce platform and trusted by over 60,000 businesses including some of the biggest European brands, retailers and branded manufacturers across B2C and B2B industries.
Spree Commerce – Spree began in 2008 as an open source e-commerce platform based on the Ruby on Rails framework.