Revenue Optimization – A holistic approach to eCommerce growth. It is about user centric design, technical implementation, applied statistics, web analytics, and most importantly a dedication to continuous improvement through a cycle of testing and learning. It requires a curiosity to constantly identify new opportunities for improvement, develop hypotheses, and test solutions.
Reseller: A company that purchases goods or services for the purpose of resale not consumption. In web economics, a reseller may also be a form of affiliate marketer, promoting a rebranded service.
Retailer: A company that sells directly to the end consumer.
Recurring Transaction – A transaction that is a charge applied to a cardholder for an ongoing subscription, membership, or the recurring shipment of goods. A recurring transaction is often set up when you subscribe to a product that you will receive on a monthly basis.