Prestashop – provides the tools to set up your very own complete and self-hosted online store website for free to market and securely sell products and services to customers worldwide.
Point of Sale (POS) System – Where retail transactions are completed. Traditionally they comprised of cash registers, as well as a debit/credit card reader. However modern POS systems can offer merchants more complex functionality such as inventory management, CRM, financials, warehousing etc.
PPC – Pay per click, a form of advertising where you bid on specific keywords and pay every time someone clicks your advert (and is directed to your website). Google Adwords is the most well-known example of a PPC network.
Payment Gateway – the payment processor used to handle transactions on your ecommerce store, your payment gateway can be either on-site or off-site, depending on what works best for your model.
PageRank – Google’s proprietary page ranking system that places emphasis on inbound links as a means of determining how important a given page is. PageRank can be measured on either a ten-point or 100-point scale.
Patent – Protection for some forms of intellectual property, granting the inventory exclusive right to manufacture, use, or sell an invention for a certain number of years.
Packaging – When delivering goods sold via ecommerce, they have to be securely packaged (in a box or a bag) so that they arrive at their final destination undamaged. Ecommerce packaging is an important part of your customer experience.
PayPal – Founded in 1998, PayPal is a leading, worldwide payment processing company. The service can process payments for merchants.
Per-Order Fee – When a manufacturer or distributor drop ships an order directly to a customer on a retailers behave that manufacturer or distributor may change a per-order fee for processing.
Profit Margin – The difference between what a retailer pays for a product and what the retailer’s customer pays for the product. Margin calculations may consider only the cost of the goods sold or may take into account overhead and other variable costs.