Google – The leading search engine provider, Google displays search results using a complex and secret algorithm that considers many factors. The company seeks to show its users the best possible results. Google also provides other services, including a pay-per-click advertising network, payment processing solutions, product discovery tools, and an excellent analytics platform.
Google Analytics – the industry standard for analytics, Google Analytics is a free tool you can link up with your website, enabling you to track traffic through your site and their interactions with you funnels and goals. Google Analytics provides invaluable insights about your website, which can be used as a basis for identify growth hacks.
Google Webmaster Tools – the main channel of communicating with Google as a website owner, Google Webmaster Tools gives feedback about your website and your Google rankings, from Google, so you can tweak and optimise your website performance for better results.
Google Keyword Tool – A free keyword suggestion tool included in the Google AdWords Platform. The tool uses data from the many searches conducted on the Google search engine to suggest keywords for a given URL and category.
Google Trends – A search engine tool that shows how often a particular term or keyword is searched for on Google. Results are shown in a relative scale, making the tool well suited for comparing keywords or phrases. Trends will also show where searches came from and how search volume for a particular keyword has changed over time.
Growth Hacking – A marketing concept developed by startups which utilize analytical thinking, traditional marketing and product engineering to sell products, advertise services and gain exposure for a company.