eCommerce Service Providers


CMS – Content Management System, a back-end interface that makes editing content more user-friendly, e.g. WordPress.

Conversion Rate – The percentage of visitors to a given page that convert into customers.

CTA – Call To Action, the heading or phrase on your page encouraging the visitor to take action and click your buy button. CTAs have a proven impact on conversion rates.

Call-to-Action: A phrase, button, link or other site element that specifically asks a visitor to take some action, including purchasing a product, registering, subscribing or similar.

Canonicalization: The practice of selecting preferred URLs for a specific set of content. Many modern sites allow content to be accessed from a number of URLs, including URLs that may contain session or query information. Canonicalization helps to manage which of those URLs search engines index and credit.

Canonical URL: The canonical meta tag that directs search engines to index the preferred URL for site content that is available from multiple URLs.

Capture: The process of securing payments from a payment process after an authorization.

Comma Separated Values (CSV): A file type that stores data values. CSV files are often used to transfer product feeds.

Content Management System (CMS): A software solution that makes it possible to create, edit, maintain, publish, and display content on the Internet from a single interface or administration tool. In the online retailing context, a CMS may be used to manage a stores product catalog.

Conversion: A marketing term that describes when a user or visitor completes some action or achieves some marketing goal. More specifically, conversion is often used to describe when a site visitor converts to a customer, making a purchase.

Cookie: A very small file saved on a user’s computer or mobile device for the purpose of storing information related to the user’s interaction with a particular site.

Corporation: A distinct legal entity and business structure, wherein the business is separate from its shareholders.

Customer Relationship Management (CRM): A software solution specifically devoted to organizing, synchronizing, and automating a business’ customer relationships.

Customer Lifetime Value (CLV) or Lifetime Value of a Customer (LTV) – The prediction of future revenue, net profit and value that a customer will generate during the entire relationship with a merchant.

Conversion Rate – Only one metric in a series of other measures that asses the health of your eCommerce business. It is calculated by dividing the number of people who complete a particular action by the number of visitors to a particular page/process.

Conversion Rate Optimization (CRO) – The process of improving the user experience of a website with the goal of increasing the percentage of visitors that convert into customers.

CS-Cart – CS-Cart is a ecommerce solution used by over 35,000 merchants in 170 countries. The software comes with an open source code and is to be installed on the user’s server for full control over the online store.