Blog – an essential for any ecommerce business, a blog is simply an online log of content relevant to your market. These should be bolted on to your ecommerce site, and most platforms you choose to run your site will have an in-built blogging function, so you can attract both traffic and links to your store.
Business to Business (B2B) – The business model and process of one company selling to another.
Business to Consumer (B2C) – The business model and process of a company selling to direct consumers
Business to Business to Consumer (B2B2C) – The business model of when B2B companies create digital strategies and go directly to a business where there is a known engagement with customers, or go directly to consumers themselves.
Bricks and Mortar – A business that has a physical store location (or multiple locations) where merchandise can be purchased.
Better Business Bureau: A non-profit organization in Canada and the United States that is focused on trust in advertising. The organization responds to consumer inquiries about business reliability, and accredits businesses. Accredited online merchants may display a Better Business Bureau badge.
BigCommerce – BigCommerce is a robust, flexible ecommerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store.
Bing: Microsoft’s search engine, Bing, displays results in response to a user’s search query. The site uses a complex and secret algorithm to select which sites to display in response to a particular search. Bing also offers a pay-per-click advertising platform, and allows merchants to offer a discount to shoppers.
Bootstrapping: In business, bootstrapping is the concept of self-funding a new company, meaning that a business pays its operating expenses either with profits or from its founder’s own investments, rather than accepting external capital.
Bounce Rate: An Internet marketing term used to describe the percentage of site visitors that arrive at a single page on a given website, and then leave (bounce) from that same page without visiting any other page on the site.
Brick & Click Store: A retail outlet or business with at least one physical location and at least one ecommerce enabled website.
Brick & Mortar Store: A retail outlet or business with at least one physical location.
Business Structure: A company’s legal status or organization. Often refers to incorporation.
Big Cartel – simple tools and resources for artists to build unique online stores and run creative businesses.