Affiliate – an individual or business who promotes the products or services of another for a commission. Ecommerce sites run affiliate programmes to encourage other website owners to refer traffic, paying a commission on each sale through a given affiliate link.
A/B Testing – A/B testing splits traffic into two different variations of a site. This allows marketers to test how specific changes impact behaviour on a site, independent of things that can also impact behaviour like promotions etc.
Amazon Marketplace – the largest 3rd party ecommerce platform, choosing to sell on the Amazon Marketplace can help significantly boost volume through your store. Amazon charge fees on every sale through the Marketplace, and also offer Fulfilment By Amazon, where they handle the fulfilment process for your business at extra cost.
Affiliate Links: A universal (uniform) resource locator (URL) that includes an affiliate’s identification number and additional information that makes it easier for merchants to track affiliate activity is an affiliate link.
Amazon: In the retail context, Amazon is a multi-national online retailer with a market capitalization in excess of $128 billion U.S. as of January 2013. Amazon also hosts a marketplace wherein other Internet purveyors may display and sell products, and offers several software-as-a-service and infrastructure-as-a-service solutions for business.
Application Programming Interface (API): An API is a protocol created to allow separate software solutions to communicate over a relatively simple interface. Developers will often use APIs to connect or integrate systems and services.
Authorization: A payment card transaction performed specifically to determine if the payment account has sufficient funds to complete a given transaction.
Authorized Distributor: A manufacturer-approved or -designated distributor able to sell products in quantity to commercial customers like Internet retailers.
Authorized Retailer: A manufacturer-approved or -designated retailer able to sell products directly to consumers.